I get it, you’re neck deep in your business & personal brand photos are a big investment of your time and money. Your cell phone photos or that headshot you took 4 years ago still work just fine right? How can personal brand photos save you time and make you money all in one? At first glance, it might even appear to do the opposite.

Did you know the human eye can process an entire image in as little as 13 milliseconds? And it’s shown that the human brain retains the information in those photographs infinitely better than if we just read text. Think about the implications that has for your personal brand photos. Here are 3 ways that your personal brand photos will save you time and bring in those $$ for you and your business.

1- Easy button when it comes to curating content

Think about all that time you spend searching for quality imagery to use on your website, social media, and sales pages. It can easily take hours to come up with content for business let alone find the imagery to match. It’s also costly to purchase stock photos that “kind of” correlate with you and your business.

A personal brand session is like an easy button for your content creation. You’ll receive a gallery stuffed full of beautiful custom photographs that are not only professional but feel like your business. You’ll be able to select product photos, behind the scenes, and beautiful headshots with ease. Those photographs you can then use in apps like Canva to create the perfect graphics for all of your web needs.

2- Consistency is king

Did you know that the average person needs to see a brand 5-27 times before they connect and buy from it? And that by having a consistent brand those sales can increase by 33%. Consistency in the digital world is king both in photographs and in showing up. A personal brand shoot will give you that consistency. Do all of your team headshots look different? Do you have images that look disjointed and don’t match what you’re telling your people? Are you using stock images for your next launch? Your personal brand photos will help you create a consistent brand presence in every corner of the internet.

3- The know, like, trust factor

All of this leads to creating a brand that connects with your people. The only way to do that is by creating the know, like, trust factor. There are all sorts of statistics on why people buy from a certain brand from a customized shopping experience to customer service to transparency and more. This essentially means you show up authentically and consistently. Personal brand photos help you do this because they’re of you, your team, and your service/product. They can showcase the very core of your values and level of care for your ideal client. This will bring in more of the people who connect with your message and ultimately leads to more sales and people you can serve.

XOXOXO,
Mabyn