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Shannon has been a friend of mine for years. Not only does she have this amazing charismatic energy, but the girl has been my personal hairdresser for almost 10 years!

When covid hit Shannon decided it was a perfect time to start her pivot and over the last 2 years she’s transitioned from doing hair to being a forerunner in her local real estate market!

With this change also came a new challenge for Shannon, social media. She’s mostly been a casual poster for her personal life and now she’s faced with creating an online presence for her clients. So we sat down and started to talk about what she’d need to start a professional brand.

This encompassed much more than just a few pretty pictures of Shannon. We talked about who her ideal client was and how she wanted to be known in the industry. She talked about being the girl who takes care of everything for her clients while still being warm and welcoming. I think we achieved the warm and welcoming party really well. What do you think?


Personal Brand Shoot with Realtor Shannon Shown


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Personal brand photography is a great way for business owners to boost their authority and connect with their audience. Here are the top three reasons why personal brand photography is important for your business:

Brand photography boosts your authority in your field.

Your brand is more than just a logo. It’s everything that represents your business, including the way you dress, the way you speak, and what you say. However, many people forget that photography is an important part of this process too.

Personal brand photography allows you to showcase your expertise in a more professional way than just using stock images. By taking control over what goes into these photos it will help build trust with your audience as well as show off your personality so prospective customers know exactly who they’re dealing with! Your personality is your SUPERPOWER! Plus by showing off why people need the special talent that YOU offer you’ll also be able to better connect with potential clients while being able to serve them well.”

Brand photography makes it easier to connect with your audience.

Brand photography is a great way for you to connect with your audience. So many people are visual learners. By having professional photos that show off your work and personality, it’s easier for people to trust you as a person and as an artist.

In addition, having brand photography allows people who don’t know you yet to have the opportunity to get to know who you are before they start following you on social media or buying from your store. This helps build relationships before they even begin because viewers see themselves in the images—and that makes all the difference when it comes down to whether or not someone will actually follow through with their decision-making process.

Brand photography can increase your profits.

The most obvious reason you should use brand photography is to increase your profits.

When you’re selling products or services, brand photography can help you sell more and make more money. You want your customers to remember you and come back for more, right? Branding is a huge part of this; it’s what makes your business stand out from the competition and helps people know that they’ll get the best experience possible when buying from you. That’s precisely why personal branding matters so much! It’s all about creating an image around who you are as an individual and how that translates into the work that you do. Think about what kind of person would be able to provide the best service or product for someone else: someone with a boring name like “John Smith” versus something fun like “Mr. Smith.” Which one sounds like they have the most personality? Something unique will always attract attention faster than something generic because people want memorable experiences; this holds true even when it comes down to buying things online through websites such as Amazon (which often displays images on its listings).

If you are a business owner and you need high-quality photos of yourself to use on all the different channels you use to market your business, personal brand photography might be a good option for you.

If you are a business owner and you need high-quality photos of yourself to use on all the different channels you use to market your business, personal brand photography might be a good option for you. Personal brand photography can help your audience connect with who you are as a person, which in turn helps them connect with what your business has to offer.

Personal brand photography is important for marketing purposes because it allows people in your community to know who they’re dealing with before they even walk into your office or store. In turn, this builds trust between you and your customers so that when they do walk through the door they’ll feel confident that they can trust whatever advice or product recommendations that come out of their mouths.

Since most businesses don’t have deep pockets like celebrities do when it comes time for publicity shots (or any kind of shot), having top-notch photos taken professionally allows potential clients to see past the money issue and focus instead on what’s important: connecting with others on an emotional level so everyone involved leaves feeling fulfilled by the experience.

As you can see, personal brand photography can be a great way to boost your business. You have to be willing to invest in yourself and your brand, but the results will be worth it. If you are ready to take that step contact me today!


Top 3 reasons you need personal brand photography


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I’m in the middle of putting together a new website. As I’m pouring over each page I’ve found it useful to utilize my branding images in very specific places.

Your website is the digital storefront of your business. It’s where you make your first and lasting impression. The best way to keep your people coming back is to utilize your personal brand photos in key locations on your website. People like to buy from people and creating that know, like, trust factor is important to gaining return clients. Here are 5 key locations to use your personal brand photos on your website:

1- Your hero image

What is the first thing your people will see when they land on your site? A stock image that you’ve borrowed from someone else? By placing you or your products at the forefront of your website your people immediately know who they’re purchasing from & what they’re getting.

2- Your about page

This may be an obvious spot, but it none the less crucial. People love to know about who they’re buying from so having a quality headshot or behind the scenes or both is extremely helpful when connecting with your people.

3- Your blog

This may or may not be one of the reasons why you’re considering a personal brand session. It gives you tons of content to add to your blog posts. No more scouring the internet for stock photos that fit the topic you’re writing about. Now you’ve got custom imagery that was created just for that post(s).

4- Your sales/landing page

Product photos and behind-the-scenes photos are ideal for your sales/landing pages. They showcase your specific talents and skill sets encouraging your people to choose you every time.

5- Your contact page

People love to see who they’re connecting with, so it’s a great idea to place your face near your contact form solidifying you are the right person for the job!

I hope these tips help you when putting together or revamping your website!


5 key places to use your brand photos on your website


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Personal brand photography is the new trendy kid on the block when it comes to elevating your business. Some may think it’s a passing fad, or just a fancy way of saying headshots, but I’m here to tell you personal branding photography is here to stay and it’s one of the best ways to level up your brand and bring your favorite people straight to your inbox.

Never ask the question “what do I post?” again!

Have you ever spent hours on end searching for the perfect stock images to match your brand? Maybe you spend that time using your cell phone to create the perfect shot. Either way, that time could be better spent working on your business rather than creating/finding imagery. A personal brand session will give you a full gallery stuffed full of photo goodness. But not just your average photos either, they will be custom tailored to you and your brand. Colors, products, concepts, all of them will be mapped out and planned ahead of time ensuring your photo session will be more than just a few nice headshots but a well-oiled photo-making machine that will ultimately bring you more clients!

Let your light shine!

Girl, I see you. You’ve been working SO HARD on this beautiful business of yours. It’s time to celebrate how far you’ve come and where you are going. You’ll not only get gorgeous photographs of yourself that you’ll be proud to show off to the world. You’ll also gain the confidence that you can do this thing and do it with style!

Show off what makes you different

Being the face of your business is essential but what is your special sauce? Is it the way you create? Is it your excellent customer service? Is it the amazing client experience you deliver? These aspects of your business can be photographed and shared to help you stand out as an expert in your market.

Level up your brand authority & visibility

Becoming an authority in your chosen profession takes more than the knowledge and expertise that you’ve gained through hard work & education. It takes showing up consistently and with purpose. This gives you visibility. Personal brand photography gives you the consistency and quality necessary to not just be seen, but known, as the go-to authority for your profession.

Grow your community

There’s a saying “people buy from people.” But it goes even further than that, people buy from people they know, like, and trust. It’s hard for people to know, like, and trust you if you never show your face or share what you’re passionate about. All of this becomes infinitely easier when you have a curated gallery of photographs showing who you are and what you care about. Sharing grows your connection with your current & potential customers allowing you to serve them in the best possible way.

Dolla Billz Y’all

I know a lot of us are in this because we LOVE it. However, the reality is that it takes money to do this thing we love and to do it well. Statistically, brands with professional photography sell better. When scrolling through Amazon, do you stop because of the description or is it because of the photos? What if you had a whole gallery of scroll-stopping imagery for YOUR business? Imagine what you could do and how those photos could impact your sales!

Elevate your biz with brand photography