SHARE
Have you ever sat down to do something, only to find yourself completely paralyzed? You know what needs to be done, but you don’t know where to begin. Sound familiar?
At some point in our careers as entrepreneurs or business owners, we’ve all experienced this feeling. Whether it’s creating a new product line or developing a marketing campaign, there comes a point when we need help getting clear on what needs to happen next—and fast! That’s where hiring a brand coach comes into play. In this article I’ll share some simple ways that working with a brand coach can help your business:
Your vision is the big picture. It’s what you want your business to look like, feel like and be in five years’ time.
It’s important because it gives you clarity about what kind of brand and products you should create for your audience.
It helps if you have someone who can help get clear on their vision because they have the experience of working with other businesses like yours before so they know what questions to ask or how to guide the conversation in a way that will help them reach their goals faster than they would otherwise be able to do by themselves
A solid brand foundation is the cornerstone of your business. It’s what gives you a strong identity, and it helps you connect with customers on an emotional level. You need a strong brand foundation if you want to build long-term relationships with customers who are willing to pay more than they would for generic products or services.
But what exactly is a brand foundation? And how do you know if yours is solid enough? A good way to think about this concept is by looking at the different parts of your business: product/service offerings, pricing strategy, marketing campaigns and more. All these pieces should come together seamlessly so that they reflect one unified vision–the same way that all pieces in a house form part of its structure (or “foundation”).
As a brand coach, I help my clients discover who they are and what their unique voice is. By doing this, they can find the courage to speak their truth in all aspects of their business.
I’m sure you’ve heard the saying “Be yourself.” That sounds simple enough–but what does it mean? And why is being authentic so important? Many people think that being authentic means being yourself at all times, no matter what situation or circumstance arises (and sometimes even when others don’t want us to). But there’s more nuance than just simply being true-to-self across every situation or interaction; it’s also about finding balance between honoring one’s own needs while also taking care of others’ needs–and then communicating those things effectively through words and actions so that others understand where we’re coming from without feeling judged by our words or actions!
When you’re ready to take action on what matters most, here are a few things to keep in mind:
Branding is more than a logo. Your brand is the foundation of your business, and it’s how you want to be perceived by others, yourself, and most importantly your customers.
A brand coach can help propel your business forward by guiding you through important parts of the branding process and seeing things from a new perspective.
If all of this is resonating with you, may I suggest setting up a discovery call with yours truly! I created The Branded Breakthrough specifically for creative business owners like YOU! Because I truly believe investing in coaching can be one of the best things for your business. It was for me! I’ve been right in your shoes and I want to help make sure you never feel again like you do right now. Click here to sign up and we’ll have a conversation about how you can gain more clarity & confidence in your business & brand.
Whether you’re just starting out or looking to make some changes, it’s never too late to get help from a brand coach. A well-defined brand strategy can help your business stand out in an increasingly crowded marketplace and provide clarity around the direction of your company’s future. As a business owner, hiring someone who specializes in helping others with their branding process can be one of the best investments you ever make!
XOXOXO,
Mabyn
If you’re unsure if the Branded Breakthrough is right for you, feel free to set up a free 30 minute discovery call so we can talk together.