One way to connect with your future clients is to show how you work with your current clients here are 3 reasons why you should take your brand photos with your clients (or people who look like your clients):

Visual representation of your client experience

By taking branded photos of how you work with your clients, you’re creating a visual representation of what your future clients innately want. Let me explain, people who want to work with you will quickly put themselves in place of the client in your photograph and be eager to get the same experience they are. I used to do this with my brides when they inquired about a wedding. In my initial email, I would send a handful of blog posts of weddings & engagement shoots I’d already photographed. It’s an easy way to get my potential clients to envision their experience with me and ultimately book.

Photographs foster connection

Think about it, if you’re comparing two websites selling the exact same thing one website has headshots and some products while the other has photographs of that person connecting with clients like you, which business will you purchase from? Most likely you’ll purchase from the business that you connect with most. Photographs have this amazing ability to stir up emotion in just a few seconds and our goal is to take your potential client from “on the fence” to a “heck yes!” when they see just how great you are working with other people.

Showcase your expertise

By taking brand photos with clients as the focus, you’re fortifying your expertise in your industry. You can talk all day long about how your expertise will help your client. You can give them examples, testimonials, and create content all day long, but by adding a visual aid to bolster those words it adds an extra level of credibility. People will read your words, see the photos, and connect that you know what you’re talking about. Win, win, win!

What if my clients don’t want to be photographed?

For your next brand photoshoot, let’s kick it up a level and add clients to your photoshoot! We can easily do this by asking your current clients if they’d like to be involved in your next brand shoot. However, sometimes our clients are a little camera shy. Not to fear! There is more than one way to do this. You can ask friends or we can look into hiring models for your photoshoot. We’ll work these details out during our strategy call.

Ready to book your next brand photoshoot?

If you’re an entrepreneur or small business in the Charlotte, NC area then let’s connect!

1 – First get in touch – fill out an inquiry form to get started
2- Set up a discovery call – A short 30-minute call to discuss your vision for your brand
3- Book your photoshoot – If it’s a good fit we can dive in and create amazing brand photos for your business!