As a creative business owner, you may struggle with the idea of marketing and selling. It easily can become an “ick” to us in our businesses. After all, no one wants to be pushed into something they don’t believe in just because it’s trendy or easy. Creating a holistic system around marketing and sales can be hard, but it is possible. Here are a few tips to help you along in your journey.

Prepare your nervous system

Before you step into any type of sale or marketing, you need to prepare your nervous system for the task at hand. This means getting yourself in the right mindset and visualizing the outcome you want. There are many ways to do this:

Practice breathing exercises–they can help calm down your nervous system and lower anxiety levels
Do something that makes you feel good (even if it’s only for five minutes). It could be anything from taking a walk outside or listening to music that makes you happy, but whatever it is, do it!

Connect with your why

What is your why?

It’s a simple question, but one that can be difficult to answer. Your “why” is the reason you do what you do. It’s not just the thing that drives and motivates you, it is also what keeps you grounded when things get tough or start to feel overwhelming. Asking yourself why often helps with staying authentic because it makes it easier for us to remember our values, priorities, and intentions — all things that help us stay true to ourselves when marketing/selling our products/services or making decisions about who we work with in business relationships (or personal ones).

Change your perspective from selling to serving

In order to shift your perspective from selling to serving, you need to understand the difference between the two.

Selling is about making a transaction and getting paid for it. It’s about what you can get out of the other person, as opposed to what they want from you. Selling is transactional in nature; it focuses on what we want rather than what others need or desire. Serving, on the other hand, involves helping others achieve their goals without expecting something in return.

It may sound like an easy shift but sometimes our minds get stuck on old patterns that are hard to break; this is especially true if we’ve been practicing one way of thinking for years (or even decades). If this sounds familiar then here are some tips:

Find your authentic voice

Now that we’ve discussed the importance of being yourself, it’s time to dive into the specifics of finding your authentic voice.

Find Your Authentic Voice: What does this look like? You will likely find your authentic voice through an organic process of trial and error. Start by thinking about who you are as a person and what matters most to you. Then try writing down some ideas about what your brand might say if it could talk–what would be its tone, attitude, and personality? What would be its message or mission statement? How would it sound when talking directly with someone? This is just the beginning–the more time spent exploring these questions will help shape a clearer picture of how best for you to express yourself online.
Be Authentic In Your Marketing: When communicating with potential customers through social media posts or email newsletters make sure that everything posted represents who YOU are as opposed to trying too hard at being somebody else’s idea of what might work best. It’s okay if people don’t agree with everything said because there are always going to be critics out there but those opinions matter less than whether YOU personally believe in what has been written/said!

Practice

Practice makes perfect. The more you practice being authentic, the more comfortable and confident you will become with it. Practice also helps to make your marketing and sales more authentic because it requires that you be real in what you say and do.

If this sounds like an overwhelming task, don’t worry! It’s actually easier than it seems to be authentic in both marketing and sales activities. Just follow these five simple tips:

These are practical steps to help your business grow in a more peaceful way.

Prepare your nervous system. This is the most important step because it will help you become more open and receptive to new ideas, thoughts, and feelings. It’s also the foundation for everything else on this list. You can do this by practicing prayer or mindfulness exercises regularly–even if only for 5 minutes each day–and making sure that you get enough sleep every night (adequate sleep is essential for both physical health and mental well-being). These practices have been shown not only to improve physical health but also to reduce anxiety levels while improving psychological resilience.* Connect with why(you started)your business.* Change perspective from selling(products/services)to serving.* Find your authentic voice

I hope this blog post has given you some insight into creating a more peaceful brand. We know that it can be hard at first, but with practice and dedication, you’ll be on your way to creating a more genuine brand experience for your people.

Mabyn