Realtors, did you know that booking a personal brand photoshoot is one of the best things you can do for your business? Hear me out. By booking a personal brand session you’re doing 3 very important things:

1 – You’re getting professional environmental headshots

How does an environmental headshot differ from a normal headshot? We’re all used to seeing the traditional headshot. Stiff, overly posed, and that look that screams “DEER IN THE HEADLIGHTS!” Environmental headshots flip that on its head. You sell houses, it’s way more personal to see you in the environment where you work! It’s comfortable, inviting, and relatable. Which brings me to my next point.

2- You’re clients will get to know you on a personal level

By pulling back the curtain and creating environmental headshots, you’re immediately showing your clients and potential clients you’re an expert at what you do. They get to see how you work, behind the scenes, and it’s a natural way to encourage them to work with you without having to sell, sell, sell.

3- You’re standing out in your market!

How many other realtors do you know that are only posting listings on their social media in hopes that someone will want to buy from them? I see it over and over again, realtors you’re missing out on an incredible opportunity! By creating a personal brand and therefore investing in brand photography, you’re already a head above the rest! People will automatically be drawn to what you’re doing because it’s so different from all of the other realtors in the area.

Here are a few bonus tips:

– Invest in a personal website that you can refer clients to. This is another way you can add personality and stand out from your competitors.

– Invest in a personalized logo and color scheme. This can take your brand from mid-level to high-end with a little strategy. Take time and invest in this and make sure you’re working with a designer.

– Create content that’s more than just listings. Show people where, when, why, and how you work. Answer commonly asked questions and show pitfalls to avoid, SHARE YOUR EXPERTESE!

If you’re a realtor looking to start or grow their brand. Send me a message and we can start building together!

-Mabyn