As creative entrepreneurs, clarity can be a difficult concept. We’re constantly changing our minds, getting big ideas, or getting lost in deep thoughts. It’s just how we’re wired. But taking the steps to get clear on your brand voice and identity is crucial if we’re going to take our art from concept to business. So how do create clarity in our brands and WHY is it so important?
It’s easy to get wrapped up in the idea of branding yourself and your business as something you think will be helpful. But, if you’re not clear on what it is that makes your brand unique and valuable, then all of that work is for nothing.
Clarity is kindness. When you dig in deep into what matters most in your business, it’s kindness to yourself and to your clients. By understanding your message and your mission you’re able to help and serve your people to the best of your ability.
Clarity is confidence. When you’re confident in what you do, people will notice and appreciate it. Being able to confidently explain your work and its value makes you more likely to attract clients who need what you offer but also helps them feel good about working with someone who clearly knows their stuff.
Clarity helps us be kinder and more helpful to others–and that includes our clients! Clarity allows us as creatives not just to say “no” when needed but also why we’re saying no.
Clarity helps your clients. Clarity means that when they look at your brand, they understand who you are and what you do. They know how to work with you–whether it’s hiring or buying from you–and why they should choose to do so in the first place. It’s that know, like, trust, factor that we’re all aiming for.
You’re probably wondering how your personal brand photos factor into creating clarity in your brand. For starters, they help you by giving you direction and clarity with the content you create. They also give you the confidence to create consistent content with a gallery of beautiful photographs right at your fingertips.
Brand photos also help give your people clarity. They show them exactly who they’re working with and how you work. It’s an instant boost to the know, like, trust factor. And your ideal clients will love feeling connected to you.
Clarity is kindness. Clarity is confidence. Clarity helps your clients and it helps you, too!
It’s time to empower yourself with the confidence of knowing what you stand for, and the kindness of being able to share that with others in a way that makes them feel good about themselves and their decision-making process.
We all need clarity in our lives. It’s not just a personal choice, it’s a professional one as well. Clarity is confidence and kindness, so if you want to be kinder and more confident with your clients (or anyone else), then start with yourself!