You’ve created a personal brand and been working hard and getting your name out there, but for some reason, there’s a disconnect. Here’s a quick checklist to know if your brand is working:
What is the thing that drives you and gets you out of bed in the morning when you could be working a normal job and cashing a paycheck? What is the reason you’re doing this small business thing? You need a strong clear why to motivate you and direct you when creating your brand.
Who are you trying to reach with your brand? Developing an ideal client is necessary when building your brand. It allows you to direct all of your communication to a specific person(s). Understanding their values and beliefs, their likes and dislikes, and where they invest their time and money helps you understand how to communicate your brand even more effectively to them. Don’t get hung up on the idea that you’re pushing some people away, that’s okay. It’ll only make it easier to bring in the people you really want to be working with.
It’s hard to sell to a group of people who don’t share the same values and beliefs as you. There’s an instant disconnect. When you’re communicating with your people, be sure to make sure everything aligns with who they are.
If you were in a room with your absolute ideal client, would you be able to communicate to that who you are and what you do effectively? If you don’t understand it yourself, how can you clearly communicate it to your people? Clarity is kindness both to yourself and to your people.
Do you have a clear understanding of how you can serve someone with the gifts and talents you’ve been given? How does what you do solve a problem for your people? You can have all the talent in the world, but if you don’t solve a problem it won’t bring in revenue.
This is where most people struggle. Consistency is key because it establishes your expertise in the mind of your people. There are several ways to create consistency: 1 – All of the above steps are consistently communicated across all platforms (i.e. your website, social media, and any physical media you may create), 2 – You are visually consistent in all of those places as well. 3 – You show up on the platforms that work best for you often and with valuable content. If you’re clear on the 5 steps above, then creating consistent content will become much easier, and with time your people will see you as the expert in your field.
If after reading all of this you feel confident in your brand, then great! I’m throwing a 90s dance party in your honor! However, if you see room for improvement but you’re not sure where to start, please head over to my Branded Breakthrough coaching program. I’d love to talk with you about how I can help you gain clarity in your brand and bring in the people you love to work with.