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“Soooo what is personal brand photography?” is the top question I get when I tell people I’m pivoting to personal brand photography. It’s relatively new on the scene but in this digital age, it’s quickly becoming a necessity for every business.

In 2021 alone 5.29 million new business applications were submitted and you can betchya butts that all of those businesses will require an online presence of some kind. And when was the last time you saw a website that was only text?

So what is personal brand photography?

This is where personal brand photography comes in. Each of those businesses has a person behind it. They (YOU) are the secret sauce behind their business. Personal brand photography aims to create imagery that draws your ideal client into your world and gives them a glimpse of how It functions. The man behind the curtain so to speak.

Brand photography vs Commercial photography

Personal brand photography derives its personality from the owner of said brand. Unlike commercial photography where the personality comes from the brand itself. Think Jenna Kutcher vs Nike. Both brands have personality, but would Jenna Kutcher (the business) be Jenna if she stepped away from her business? NO! She’s the secret sauce, she’s who we are expecting to hear from when she speaks publicly or on her insta stories, she’s the value in the Jenna Kutcher brand.

Is personal brand photography the same as headshots?

I get asked this question a lot. My answer is that personal brand photography includes headshots but it involves so much more:

Personal brand photography aims to create a holistic view of your business. I want to know everything about your business. If your business was a coat what color would it be, would it be a winter coat or a rain jacket, what fabric is it made of, would your brain have buttons or snaps? We dig in deep to get to the heart of you and your business and create custom imagery that displays every detail of your brand. It’s almost like I’ll be wearing your coat when taking these photographs. Your business baby becomes OUR business baby. This ensures that all of your photographs will be created to attract your ideal client.

The trust factor is high here because I want your business baby to become OUR business baby. A high level of understanding and care is key to creating branding imagery that will attract your people. This is the ultimate goal, for your business to make more dolla dolla bills y’all!

When should I invest in a personal brand shoot?

So should you jump right in and book a personal brand session? Maybe, here are some key questions to ask yourself when considering a brand photoshoot:

  • Are you an established business that struggles to find quality images of your product or service? Maybe you use stock photos a lot or create images with your cell phone but they just don’t feel professional. It may be time to invest in a brand session.
  • In the same vein, do you find yourself pulling from the same pool of photographs over and over again and you’re in need of imagery to refresh your web presence?
  • Are you planning a new launch or adding to your team? A brand session can help create imagery that will alert your people to the new offerings or changes to your business all while keeping things consistent.

If you’re feeling like a personal brand session is exactly what you need to level up your brand, then be sure to fill out my contact form located here: Contact Page. And we’ll start this journey together.


What is personal brand photography and do I really need it?