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Welcome friend! I'm Mabyn a creative obsessed with helping women shine bright! Get ready because this blog is full of incredible female entrepreneurs, branding, and business tips to help your business thrive!

Brand photography for wellness professionals in Raleigh | Lisa Cordia Therapies When Lisa reached out, she was in the middle of a big transition. She had just moved into a new studio and was starting to ask those honest, slightly uncomfortable questions business owners hit eventually: How do I want to be seen? What do […]

How Brand Photography Helped a Raleigh Wellness Professional Show Up with Confidence

Preparing for your Lake Norman brand photoshoot prep can feel overwhelming, especially when you’re a creative woman running a business, planning content with one hand, and holding a snack cup in the other. You want images that feel true to your personality, reflect the heart behind your work, and help your clients connect with you […]

Your Complete Lake Norman Brand Photoshoot Prep Guide (2026 Edition)

Female entrepreneur sitting in a modern chair with directional studio lighting during a minimalist brand photoshoot.

(Because your brand deserves more than awkward poses and cookie-cutter content.) If the idea of how to plan a brand photoshoot makes you feel excited and slightly overwhelmed, you’re not alone. You want photos that show off your personality, support your business, and feel like something you’d actually share. You want to feel confident.You want […]

How to Plan a Brand Photoshoot That Feels Like You

A woman wearing a pink sweatshirt and pink sneakers sits cross-legged on the floor, smiling in front of a colorful, geometric mural with bold pink, yellow, teal, and lavender leaf designs.

As a creative entrepreneur, you’ve probably heard the term Unique Sales Proposition (USP) tossed around in marketing circles. It’s that magical thing that sets you apart from everyone else in your industry. But here’s the secret that so many people overlook—YOU are your own USP. Your quirks, your personality, your weirdness (yes, even that!) are […]

From Invisible to Iconic: Unlock Your Unique Selling Power!

A woman sitting on a couch with arms up, radiating positivity in her personal brand session by Mabyn Ludke Photography.

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