As a creative entrepreneur, you’ve probably heard the term Unique Sales Proposition (USP) tossed around in marketing circles. It’s that magical thing that sets you apart from everyone else in your industry. But here’s the secret that so many people overlook—YOU are your own USP. Your quirks, your personality, your weirdness (yes, even that!) are […]

Personal brand photoshoot for lactation consultant Amber Ginn in Winston Salem, North Carolina with Mabyn Ludke Photography.

Hey friend, have you ever landed on a website or social media page and immediately felt drawn in—or completely turned off? That’s the power of branding, and at the heart of great branding is strong brand photography. If you’re running a business where you are the face of the brand, professional images can make or […]

How Brand Boosters Can Instantly Connect You with Your Audience Is your personal brand feeling stiff, too “salesy,” or lacking a deeper connection with your audience? If you’re struggling to make authentic connections and build engagement, you might be missing one key element: Brand Boosters. What is a Brand Booster? A brand booster is anything […]