As creative entrepreneurs, clarity can be a difficult concept. We’re constantly changing our minds, getting big ideas, or getting lost in deep thoughts. It’s just how we’re wired. But taking the steps to get clear on your brand voice and identity is crucial if we’re going to take our art from concept to business. So […]

Making a Pivot Making a pivot can be difficult, especially if it’s in a completely new field of work. Emily has been shifting her artistic focus from photography to her artwork. She needed a complete rebrand so we strategized and came up with a list of photos that she would be able to use for […]

This is my second photo shoot with author Moira King. She’s getting ready to release her first novel as well as promote some of the writing guides she’s already published. Our strategy this time was to focus on 3 main stories: her writing guides, her novel, and the creative writing process all while showcasing Moira’s […]

We hear this over and over again when we first begin our businesses. What is your why? What is the thing that drives you and gets you out of bed in the morning when you could just be cashing a paycheck every two weeks? WHY are you in small business? As creatives, it’s pretty easy […]