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Shannon has been a friend of mine for years. Not only does she have this amazing charismatic energy, but the girl has been my personal hairdresser for almost 10 years!

When covid hit Shannon decided it was a perfect time to start her pivot and over the last 2 years she’s transitioned from doing hair to being a forerunner in her local real estate market!

With this change also came a new challenge for Shannon, social media. She’s mostly been a casual poster for her personal life and now she’s faced with creating an online presence for her clients. So we sat down and started to talk about what she’d need to start a professional brand.

This encompassed much more than just a few pretty pictures of Shannon. We talked about who her ideal client was and how she wanted to be known in the industry. She talked about being the girl who takes care of everything for her clients while still being warm and welcoming. I think we achieved the warm and welcoming party really well. What do you think?


Personal Brand Shoot with Realtor Shannon Shown


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I’m in the middle of putting together a new website. As I’m pouring over each page I’ve found it useful to utilize my branding images in very specific places.

Your website is the digital storefront of your business. It’s where you make your first and lasting impression. The best way to keep your people coming back is to utilize your personal brand photos in key locations on your website. People like to buy from people and creating that know, like, trust factor is important to gaining return clients. Here are 5 key locations to use your personal brand photos on your website:

1- Your hero image

What is the first thing your people will see when they land on your site? A stock image that you’ve borrowed from someone else? By placing you or your products at the forefront of your website your people immediately know who they’re purchasing from & what they’re getting.

2- Your about page

This may be an obvious spot, but it none the less crucial. People love to know about who they’re buying from so having a quality headshot or behind the scenes or both is extremely helpful when connecting with your people.

3- Your blog

This may or may not be one of the reasons why you’re considering a personal brand session. It gives you tons of content to add to your blog posts. No more scouring the internet for stock photos that fit the topic you’re writing about. Now you’ve got custom imagery that was created just for that post(s).

4- Your sales/landing page

Product photos and behind-the-scenes photos are ideal for your sales/landing pages. They showcase your specific talents and skill sets encouraging your people to choose you every time.

5- Your contact page

People love to see who they’re connecting with, so it’s a great idea to place your face near your contact form solidifying you are the right person for the job!

I hope these tips help you when putting together or revamping your website!


5 key places to use your brand photos on your website